New Beverage Industry Sustainability Initiative
November 22, 2014
Exciting new findings on fuel economy were released by the American Beverage Association today. Click here to learn more about these findings as well as the new initiative.
America Recycles Day
November 13, 2014
America Recycles Day takes place on November 15, 2014. Susan Neely, American Beverage Association (ABA) president and CEO states that “On America Recycles Day and every day, environmental responsibility is a top priority for our industry, from the design of our packaging to water use to the way we ship our products.” Read more about our commitment to recycling here.
Groundbreaking Balance Calories Initiative
September 23, 2014
The Alliance for a Healthier Generation, founded by the American Heart Association and Clinton Foundation, worked with representatives from American Beverage Association, The Coca-Cola Company, Dr Pepper Snapple Group and PepsiCo to create a groundbreaking new initiative that aims to reduce beverage calories consumed per person nationally by 20 percent by 2025. Read more about this exciting commitment here.
The Coca-Cola Company, Dr Pepper Snapple Group and PepsiCo are coming together to use their joint marketing skills and connection to consumers to talk to teens about the importance of balancing what they drink and eat with what they do. Learn all about Mixify here, and be sure to watch the “Your Mix” video from ABAdelivers on Vimeo.
New Clinical Study Supports Benefits of Diet Beverages in Weight Loss
May 27, 2014
New peer-reviewed research on the role of diet beverages in weight loss was published in the June issue of the journal Obesity. Researchers at the University of Colorado and Temple University concluded that diet beverages can play an important and positive role in weight loss. This twelve week study of 303 participants directly compared effects of diet beverage consumption in one group to a water only consumption group. What did they conclude?
5 Things to Know About the Obesity Study on Diet Beverages and Weight Loss
1. Researchers found that people who drank diet beverages as part of an overall weight loss program lost weight successfully, directly refuting the internet myths that suggest the opposite effect—that diet beverages could lead to weight gain.
2. The study findings strongly suggest that low- and no-calorie sweetened beverages can be an important part of an effective weight loss strategy.
3. The study found that dieters who had diet beverage options lost more weight than those who were told not to drink diet beverages.
4. The study is consistent with findings from the Choose Healthy Options Consciously Everyday (CHOICE) study published in 2013 in the American Journal of Clinical Nutrition in which researchers found that diet beverage drinkers had a greater chance of losing more than 5 percent of their body weight. They also ate less dessert than water drinkers alone.
5. The study findings that diet beverages are helpful for weight loss dovetail with research drawn from the National Weight Control Registry, which found that successful weight loss maintainers drank three times more diet beverages than those who had never lost weight.
For more information on this groundbreaking new study, please visit the University of Colorado Anschutz Health and Wellness Center’s website. The study was funded by an unrestricted grant from the American Beverage Association and all protocols were followed, including an agreement that the authors would publish the study regardless of their conclusions.